While re-purposing content, designed for traditional media platforms, works in a lot of cases for new mobile and online experiences, content created fit for purpose of a new platform often creates a better experience for the users. In mobile entertainment and information this is often the case. Telecommunications and device companies appreciate this, but also appreciate that the creation of specialized of entertainment and information services is not a core strength of their business, but this content is essential in building a great experience on their network or device
Tangerine has a team of journalists, producers and production specialists to develop original entertainment and information, especially created for mobile and digital platforms. Over the past 4 years Tangerine has built hourly and daily content packages in news, sport, general entrainment news, humor and astrology for some of the largest global mobile providers. With teams of journalists working is a wide range of languages , the content created on behalf of our clients has been enjoyed by millions of users. Tangerine has content supply arrangements with most of the major Indian mobile platforms and our content is a mainstay of their vibrant and extensive mobile entertainment and information platform.
Whether is be content created originally and branded on behalf of our client or content based on traditional media material, Tangerine has state-of-the art audio and video production facilities to ensure that what we provide is the highest rich media experience for platform possible
Fit for purpose content creation for digital platforms , whether it be text, audio or video drives loyalty and community around a digital experience. Whether it be for a mobile platform, a retail site or other property, new fresh content suited for the experience keeps users coming back and reinforces the commercial intent of the execution. Some content Tangerine creates for platforms, especially mobile entertainment can be provided as a subscription service, driving direct revenue from a platform. Tangerine has a range of flexible business models to provide content for our clients, including fee for service and revenue sharing.
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