Case Study: Sony India

Client Challenge:

Sony India is a vibrant and thriving producer and content distributor in India, both aggregating content from around the world for exhibition in India and producing some of the most popular local Indian productions for domestic consumption. Sony is looking to take advantage of the rapid growth of platforms like You Tube in India to monetize this content.

Sony needed to digitize and index their content with metadata that would be easy for the audience to search and that would allow Sony to extract revenue from Google and other revenue models on digital platforms.

Tangerine Solution:

Tangerine in India was able to develop a digital workflow to acquire the Sony content in its traditional format, largely video tape, and digitize it to the format required by the major platforms.

• Working with Sony, Tangerine designed effective metadata schemas to optimize the commercial efficacy of the Sony content
• Using Tangerine’s trained metadata entry staff, content was screened and indexed to maximize its impact on digital platforms.
• Using analytics, Tangerine continues to refine and modify its schema’s to maximize the commercial return on the content distributed on digital platforms.
• Tangerine is also able to clip and edit material so that it best fits the platform and conduct quality control processes to ensure that the Sony material is of the highest quality as it reaches platform.

Monetization Opportunity:

Tangerine’s metadata analysis, optimization and entry services have allowed this client to increase its revenue from platforms like You Tube five fold within 10 weeks of commencing the service for Sony.