Media Management for Platforms and Communities
It’s a given that consumers of content have never had as many channels and platforms to access digital entertainment and information as there are today. These channels represent growing and important sources of revenue for our customers.Tangerine’s Media Management and Re-purposing Services are underpinned by both state-of-the art technology and excellent creative skills to deploy content that is both technically and creatively relevant to the audience. Whether through a video distribution platform, a mobile device or a social network, we have the skills to ensure that content is available, effective and compelling.At Tangerine, superior re-purposing to platform is more than an automated technology process. We have the skills to post-produce material, develop the supporting access materials and adapt content for the end distribution platform. We’re experts at taking live feeds, re-editing and even quickly inserting live voice overs while still getting the material to platform within minutes of the action taking place.
Our DME technology platform allows digital content, whether it’s live or pre-produced, to be acquired and managed from anywhere in the world using our infrastructure and technology. We can work in hundreds of formats and standards.
We provide digitization (capture), editing, transcoding, uploading, publishing and analytics media services either as a full service offering or on an a la carte basis.
Library Management
Sometimes customers have libraries that have grown in complex directions and are being called upon to be delivered to or utilized through a multitude of destinations.This complexity makes it hard to ensure that customers are making the most of their material and their audiences.Our DME platform allows content to be housed in one secure place, in its original format. This allows deployment to platforms and delivery points in multiple formats with all descriptive data attached. The DME has a complete set of content manipulation and transcode tools to make working with content easy and efficient. Behind the scenes, our skilled team can develop workflows, processing methods and new distribution strategies for content and platforms.
We’ve invested in the technology so that our customers don’t have to. All our customers need is a web browser and a network connection to manage and distribute their material. We have even deployed the tool set to tablet devices so that the content can be taken, managed and shown to a client anywhere over 3G and 4G networks.
Metadata, Platform Analytics and Content Monetization Improvement
The digital platform space is a crowded one and success in getting your content and message accessed and seen comes through making sure that it stands out in search tools, social networks and to audiences looking for something in particular. After all, if it can’t be found, it can’t be monetized.Tangerine understands that metadata is a key component to enhance the user experience of digital content and improves monetization opportunities for our clients. As a world leader in video metadata creation services, Tangerine has successfully developed schema and data for everything from frame-by-frame Hollywood block busters to live sports coverage. We’ve created metadata from over 8 international language sets across multiple programming genres.At Tangerine, metadata is more than a technical exercise. We use state-of-the art video summarization tools in the DME to catalogue material. Our highly trained analysts and metadata librarians develop and populate schema to whatever detail is required.
User-generated Content Moderation
Media deployment to platform is a two-way, live conversation with the audience or consumer.The audience and customers are often participating in communities with content of their own creation. Sometimes audiences do not participate with material that reflects the standards invested in the brand – spoiling the experience for all and undermining the valuable investment our customer has made in entertaining and informing.Tangerine has a service that moderates the communities developed around our customers’ brands and content. We work with our customers to develop standards and guidelines for content conversations in communities and also monitor these conversations through either our or customers’ workflow tools, 24/7!
Tangerine has worked on projects in over 10 international languages; moderating, protecting and nurturing communities and platform conversations. Our staff has the ability to move material around in minutes from its creation, from all over the world.
It’s a service we stand behind to the highest quality and to show we value your investment, we guarantee our moderation service with a rigorous service level agreement.
Part of our service includes sophisticated diagnostic tools to track the performance of material on YouTube, Twitter, Facebook and Online to ensure that we are constantly improving and getting the best out of our customers’ material.
Next Generation Digital Publishing
Tangerine adds a deep, rich element to services that establish social media presence as well as build online and mobile sites. We also develop audience and user strategies and can tackle the on-going platform operations and publishing for a client 24/7.Clients give us their content and we publish across all the digital media genres. When the strategy calls for unique content to suit the platform, our creative content teams will craft this content based on our customers’ advice, hourly if required, and get it to the user.We keep our customers’ digital platform experience fresh, relevant and updated; making sure that it always has something new to offer its audience.
Whether Tangerine is keeping your Facebook presence ever relevant or your video inventory fresh and available, we are able to do the publishing and content creation for any platform, while your team focuses on strategy and core competencies.
Value-added Content Creation and Distribution Services
Tangerine appreciates that a memorable digital experience is worth much more than a technical experience or a one-off publishing of content, rather it requires a continuous refreshment of content in order to keep the experience fresh and audience engaged.Tangerine has experienced teams who can create specialized rich media content, on a regular (sometimes hourly) basis to enhance digital experience. Our ‘Value Added Services’ content creation team are specialists in creating news, sports, business, entertainment and lifestyle content. We can also create specialized content to suit specific needs.Tangerine has a team of skilled journalists, fluent in multiple languages, who are able to work in specific audio, video and text.
Tangerine has particular expertise in creating content for mobile applications and ensuring that content is created regularly and meets the highest standards of accuracy and suitability. We create content for some of the largest mobile phone companies in India along with companies throughout the world. The team is able to re-develop content across video, audio and text applications to make it suitable for a different platform or execution.
