CASE STUDIES
Case Study: TImes Online
Client Challenge:
The client, one of India’s largest media organizations and one of the largest English language newspapers in the world, acquired the digital media rights to the Indian Premier League. The client had a skills gap in rapid turn around video production for digital platforms (broadband, mobile and tablet) and little experience in sports production. They required that the content and highlights (wickets, and significant scoring moments) get to platform within minutes with the right commentary and descriptions in the correct format for each platform.
Case Study: Sony India
Client Challenge:
Sony India is a vibrant and thriving producer and content distributor in India, both aggregating content from around the world for exhibition in India and producing some of the most popular local Indian productions for domestic consumption. Sony is looking to take advantage of the rapid growth of platforms like You Tube in India to monetize this content.
Sony needed to digitize and index their content with metadata that would be easy for the audience to search and that would allow Sony to extract revenue from Google and other revenue models on digital platforms.
Case Study: ESPN India
As ESPN’s exclusive digital editorial partner in India we have grown them to be one of the preeminent digital content destinations in the country
Case Study: VAS Services
Client Challenge:
While re-purposing content, designed for traditional media platforms, works in a lot of cases for new mobile and online experiences, content created fit for purpose of a new platform often creates a better experience for the users. In mobile entertainment and information this is often the case. Telecommunications and device companies appreciate this, but also appreciate that the creation of specialized of entertainment and information services is not a core strength of their business, but this content is essential in building a great experience on their network or device